Driving traffic is not as easy as we think. It requires lots of efforts and proper strategies. How do you feel if you succeeded in driving visitors to your website but as soon as they land on your website’s landing page, they go back? Bad, right? This not only decreases the chances of sales but also increases the bounce rate.
The bounce rate is the result of many factors that are missing from your website. In this article, I am going to explain some of such factors that you need to keep in mind to avoid bounce rate and improve traffic.
Must have great content: The content on your website decides whether users will show interest or leave it immediately. Make sure to write a content that is not only unique but also impressive and interesting. Search engines love and promote websites that have worthy content.
Make social media your best friend: Social media is a platform that can drive magics for you if use it wisely. You have a great content. You wrote worthy blogs and post interesting content. That is good, but it is no use users are not aware of them. Here social media come into the role. It helps you to promote your content with potential readers and other users. To make it more viral you can use social sharing buttons.
Be active in Q&A websites: There are lots of questions running in users mind. Create accounts on Q&A platforms like quora and select categories that belong to your niche. Try to come with the effective answers to the questions raised by the readers. This helps you in driving more readers to your website.
Start guest blogging: Guest blogging is an effective way to boost traffic. Search for the websites that permit guest blogging and write blogs that gain readers attention.
These are some of the effective ways to drive traffic and reduce bounce rate. If you have other ideas, please mention them in the comment box.