SaaS solutions are becoming a perfect alternatives to in-house and non-saas solutions for businesses. The profit with Saas is that they are independent of hardware. They can run on any device which supports a web browser.
Because it is hardware independent, it saves up a lot of expenditure on hardware.
Another benefit of SaaS is that maintenance requirement is zero from client side. All the maintenance and upgrades are done by SaaS service provider.
Identity management solution is one of such SaaS solution which businesses are using these days to manage their customer’s identity and are generating insights out of it.
For an online business, identities play an important role. Generally the use of an identity is limited to just getting a unique identity on a web property and with its help the user can use its services. But today SaaS based solutions have scaled up to a new vertical, which has opened up new possibilities for businesses.
What an identity management solution does is it manages customer identities, making authentication system easy and seamless for users. With other options to authenticate, users find very less or no trouble while authenticating.
As I mentioned above, for a business, their customers identities are crucial, so identity management platform includes norms and procedures which securely saves customer data and is almost impossible to leak.
For a business, an identity management solution provides tool for generating customer insights from gathered customer data. Generated insights help business in knowing their customers very well.
Collected information includes data points like their location ,favourite sports team, gender, etc.
This helps businesses to know how relevant their customers are to their product.
Future decisions are also made upon these insights.
Hence it can be considered as a perfect identity solution that can fulfil identity related need for a business.