Bloggers and social media. Bloggers have intense love for social media. Social media serves as rich platform to get benefit from, to increase reach beyond personal reach. Almost every blogger, irrespective of niche is active on social media promoting and sharing content.
Sharing content is a manual process where you yourself share content with your followers (page), which is time consuming but is effective too.
For content to be effective to followers, ideal followers should be a target.
A self promoting content is shared automatically from website to social media and does not require any effort from blogger’s side. In order to trigger self promotion there are some things a blogger should take care of on its end.
First the website. As it is the source, a website should look appealing after getting clicked and hindrance free while navigating and reading contents.
Create ample space for content and graphics to become visually attractive, complementing each other. It will attract customer on its first glance.
Use social share icons below every post excerpt in blog page and on single post page too. This will help visitors to share the post directly on their social media profile and saving their precious time.
Now comes the content. Carefully plan post titles, they should be unique (not old school), not too long and stand out if listed in archive or list. A unique title will definitely make visitor look into your content. If content requires any update with time, do mention about content update and add content in same post rather than creating a new post for the same.
Same is applicable for description. Take bullet points from content and use it as description but be careful about description size. A long sized description will be cropped on social media just like with search engines.
Appealing images related to post are better option for choosing a thumbnail rather than leaving it blank or default image. You can try different type of images like landscape or vector or portrait images for using it as thumbnail and adding title over it.
A/B testing is always required to know about your audience’s taste.
Taking care of these bullet point suggestions will help your content share better on social media and increase your reach and followers.
