Nothing is greater than not having to do stuff, right? Well, Single sign -on (SSO) is a solution that allows users who are already logged-in to their systems to use their other integrated resources and applications without entering username and password again and again.
Single sign-on offers many benefits to both users and IT departments. For users, this solution saves them from creating new usernames and passwords for each application of the same business and for IT departments, it saves them from the burden of maintaining tons of passwords and other credentials.
Today the world is going digital, so the demand of digital identities is on its highest peak. To promote any business and to offer services and products according to the needs and demands of customers, knowing digital identity is a must for businesses. Businesses are also trying to offer the best user experience. Single sign-on is combo solution that not only provides first-party data of the user but also improves the user experience. Let us explore how?
How this solution saves users time?
As stated earlier, SSO saves users from the headache of creating separate ID credentials for each website and resource that belongs to the same business. Users only need to enter one username and password to access multiple websites. That means one click is the key for multiple resources. This approach is definitely going to save your time because now users don’t have to waste time on creating accounts and entering credentials. The solution also improves user experience.
Businesses are suffering from the shortage of first-party data. For this, they are dependent on third-party data providers. But most of the time the data provided by them is fake and not real. This wrong detail misleads marketers from their goal and take them away from their targeted audience. SSO solution can solve the problem by providing a unified or single view of the customer to the businesses. No matter from which device or place a user is logged in, this solution identifies him and provides reliable first-party data to the business.
Although single sign-on solution is a small perk but it saves users from creating usernames, remembering a bunch of passwords, improves their experience and yes, of course, it saves time.
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