The relationship between customer and business totally depends on the fact that how well they know each other. Today customers need more personalized experience. Businesses are trying many methods to get customers data so that they can make policies according to them. But the question is how can they convince customers to provide their personal details? Why customers share personal data with business?
Alright! Business is all about give and take. Businesses should make them aware of the importance of sharing their data and in return how it will going to help them. Today is the age of the internet. People prefer to purchase things online. So, they need an easy and quick approach to get website login and all other functions. Here the most valuable things for customers are time and money that they are investing on the website. Here is the area where marketers can try to get the customers data. I am sure you might be wondering how?
Let me know explain how. To authenticate website, users need to register themselves. For this, usually, users have to fill long registration forms. The concept is only to get customers data but most of the time user either prefer to leave a website or if not, they provide fake details. So, the approach of offering registration form is of no use. The other approach is using social media. Social login is a method through which user gets the permission to access an application using his/her social media accounts. The method saves users precious time and effort and in return drives first-party data or social data for a business.
By first-party data, I mean to say the data that is directly provided by the customers. To run a successful business, marketers must implement a platform where they can collect social data. The best part about the method mentioned in the above paragraph is that customers don’t have to invest time in filing forms. Now next job for a business is to manage and use this data.
Customer identity and access management in short cIAM is a platform that not only helps businesses to collect first-party data but also helps them to centralize this data. cIAM platform provides an omnichannel view of the customer that is very important to provide personalized customer experience. If the business gets success in getting reliable customers data and manage it wisely in delivering personalize experience to the customers, then it is very hard for competitors to beat it. After all, the whole game is of customer data and one who achieved this, is the winner.