Hi, This is Brian Wilson and today we will be comforting your website’s visitors.
Comforting…Website’s visitors..dosen’t sounds interrelated, well they are.
As we continue through this post, I will be discussing on how one can comfort their website’s visitors (not physically), how these two terms are interrelated and why it is necessary for a website to provide comfort.
In my journey as a WordPress Developer, I’ve came across changing trends in web design world related to UI/UX, Marketing Terms and backend wise.
The main motto of an website is to showcase information to its visitors. Different type of websites displays different type of information, like a Niche related blogs have all the information related to a niche, written by an expert. An ecommerce site has information about products of different types with an functionality to order them too.
Now an important question…Why to comfort your visitors?
Comforting your customers is providing them ease of using your website. No one like to feel like working out while using a website. The harder your website percepts to be while using, or is, the less visitors are likely to visit you.
So the first thing to start with is Website’s Type. What is the purpose of the website. For example you are a blogger, blogging about latest fashion trends and has website themed according to fashion. If you mix different and non related niches like fashion and sports bikes and cars, visitors may get confused and may doubt over the quality of the content.
Second is the Ease of Sharing. Website’s with good content should make their content sharable too with the help of Social Sharing Plugins. Sharing content makes content reach to new audience, and who knows…they will start following you too.
Third is Website Speed. No one likes waiting for website to load, even on a 4G. Most of the customers prefer to leave the site if it doesn’t load in less than 3 Seconds…Ouch !
There are various online website speed testing SAAS tools available to check your website’s speed and suggest fixes.
Implementing above practices can make use experience easy on your website.